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The Amicon lure by BlueBlue boasts a well-balanced body that delivers an enticing swimming response with a twitching action. Despite its impressive action, the lure maintains a lighter weight, resulting in a unique sinking speed that sets it apart from rivals. The lure is outfitted with top-quality,..

The Blooowin! hard bait from BlueBlue cuts through wind like a champ. Its internal tungsten weight system seamlessly adjusts to maintain a stable flight path, even in strong headwinds or crosswinds. Thanks to a patented non-swinging design, the Blooowin! retains its casting speed for exceptional dis..

The Blooowin! hard bait from BlueBlue cuts through wind like a champ. Its internal tungsten weight system seamlessly adjusts to maintain a stable flight path, even in strong headwinds or crosswinds. Thanks to a patented non-swinging design, the Blooowin! retains its casting speed for exceptional dis..

The Blooowin! hard bait from BlueBlue cuts through wind like a champ. Its internal tungsten weight system seamlessly adjusts to maintain a stable flight path, even in strong headwinds or crosswinds. Thanks to a patented non-swinging design, the Blooowin! retains its casting speed for exceptional dis..

The Blooowin! hard bait from BlueBlue cuts through wind like a champ. Its internal tungsten weight system seamlessly adjusts to maintain a stable flight path, even in strong headwinds or crosswinds. Thanks to a patented non-swinging design, the Blooowin! retains its casting speed for exceptional dis..

The Fallten TG from BlueBlue is a tungsten jig that delivers exceptionally long casting and rapid descents, letting you dominate the search area and trigger aggressive bites. The Fallten TG offers a compact alternative to the proven Fallten jig. This downsized version excels at targeting fish that f..

The Fallten TG from BlueBlue is a tungsten jig that delivers exceptionally long casting and rapid descents, letting you dominate the search area and trigger aggressive bites. The Fallten TG offers a compact alternative to the proven Fallten jig. This downsized version excels at targeting fish that f..

The Gaboz!!! by BlueBlue isn't your average popper. It's a revolutionary Swimming Popper that seamlessly blends the explosive action of a popper with the lifelike swimming motion of a minnow. Through meticulous research and body design, the Gaboz!!! achieves the remarkable feat of staying on the sur..

The GachiPop 100 is designed for a powerful popping action in challenging topwater conditions, featuring a large cup that catches water firmly. The shallow cup shape makes it easy to handle, producing a solid splash during action. With finely tuned buoyancy and weight adjustments, it achieves except..

The Kumihon shad lure from BlueBlue is designed for pinpoint casting accuracy, especially when targeting fish around intricate structures. An internal tungsten weight system shifts during casting, providing exceptional precision. This innovative system, enhanced by a tiny but powerful neodymium magn..

The Kumihon Deep jerk bait from BlueBlue tackles tough cover with unmatched precision. A sliding internal weight system grants exceptional casting distance and pinpoint accuracy, ensuring you reach your target every time. This weight also provides remarkable balance, allowing the lure to track flawl..

BlueBlue's Lure Case Deep is a versatile plastic lure case for your precious lures. The case is highly customisable, coming with 4 different sized dividers to arrange the case how you see fit.Dimensions: 210x151x62mmSections: 1-5Contents: 4 removable dividers..

The Metal Shalldus lure by BlueBlue utilises a vibrating blade and a small silhouette to trigger instinctive bites from fish. The design capitalises on the blade's effectiveness in shallow water. The lure's body features a flattened backside, causing it to rise progressively during retrieval. To min..

The Metal Shalldus lure by BlueBlue utilises a vibrating blade and a small silhouette to trigger instinctive bites from fish. The design capitalises on the blade's effectiveness in shallow water. The lure's body features a flattened backside, causing it to rise progressively during retrieval. To min..

The Searide metal jig from BlueBlue brings a revolutionary dolphin action to your casting game. Unlike anything seen before, this lure mimics the lively movements of a dolphin swimming freely through the ocean. With a slight upward twitch and retrieval, the Searide comes alive, captivating fish with..

The Searide metal jig from BlueBlue brings a revolutionary dolphin action to your casting game. Unlike anything seen before, this lure mimics the lively movements of a dolphin swimming freely through the ocean. With a slight upward twitch and retrieval, the Searide comes alive, captivating fish with..

The Searide Mini jig from BlueBlue tackles both freshwater and saltwater, making it a versatile choice for light tackle fishing. This mini jig inherits the signature dolphin action and slow-horizontal falling movement that made the original Searide so successful. The unique body design allows the Se..

The Searide Mini jig from BlueBlue tackles both freshwater and saltwater, making it a versatile choice for light tackle fishing. This mini jig inherits the signature dolphin action and slow-horizontal falling movement that made the original Searide so successful. The unique body design allows the Se..

The Searide Mini jig from BlueBlue tackles both freshwater and saltwater, making it a versatile choice for light tackle fishing. This mini jig inherits the signature dolphin action and slow-horizontal falling movement that made the original Searide so successful. The unique body design allows the Se..

The Shalldus lure by BlueBlue utilises a vibrating blade and a small silhouette to trigger instinctive bites from fish. The design capitalises on the blade's effectiveness in shallow water. The lure's body features a flattened backside, causing it to rise progressively during retrieval. To minimise ..

The Snecon lure by BlueBlue boasts a unique S-curving swimming action designed to trigger bites from even the pickiest. This enticing movement is achieved thanks to a combination of features: a ladder structure at the head, an unstable centre of gravity, and a unified body design. Even with a simple..

The Snecon lure by BlueBlue boasts a unique S-curving swimming action designed to trigger bites from even the pickiest. This enticing movement is achieved thanks to a combination of features: a ladder structure at the head, an unstable centre of gravity, and a unified body design. Even with a simple..

The Snecon lure by BlueBlue boasts a unique S-curving swimming action designed to trigger bites from even the pickiest. This enticing movement is achieved thanks to a combination of features: a ladder structure at the head, an unstable centre of gravity, and a unified body design. Even with a simple..

The Zepper minnow by BlueBlue boasts a fat body designed to generate an irresistibly wide wobble. This enticing action is achieved by a combination of a high body profile and a wide lip. As retrieved, the Zepper creates a rough, side-to-side motion that flashes light over a large area. This movement..