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Shimano was the first to introduce a series of specialized jigs for the Inchiku technique. Those who fish the inchiku technique know the Engetsu Bottom Ship very well, due to its incredible performance on a wide range of fish. The famous Shimano Engetsu Bottom Ship features incredible movement, elec..

The Engetsu Doterra Baku Baku lures are part of the famous Shimano ‘Baku Baku’ family. With a slim profile they are designed specifically to get to the bottom quickly and are easier to retrieve, making them ideal for deep water and fast currents.With 15% less drag compared to the ‘Tiger’ version, th..

The Engetsu Doterra Baku Baku lures are part of the famous Shimano ‘Baku Baku’ family. With a slim profile they are designed specifically to get to the bottom quickly and are easier to retrieve, making them ideal for deep water and fast currents.With 15% less drag compared to the ‘Tiger’ version, th..

The Engetsu Doterra Baku Baku lures are part of the famous Shimano ‘Baku Baku’ family. With a slim profile they are designed specifically to get to the bottom quickly and are easier to retrieve, making them ideal for deep water and fast currents.With 15% less drag compared to the ‘Tiger’ version, th..

Exsence Shallow Assassin 99 is the most technologically advanced Sea Bass lure Shimano has ever produced. Available in suspending and sinking options it features FLASH BOOST, JET BOOST and SCALE BOOST plus it has the most aggressive action of the Assassin family.If you want the ultimate Sea Bas..

The Exsence Silent Assassin 140S is one of the most successful Sinking Sea Bass lures of all time. Fitted with JET BOOST for maximum casting distance, this mid-sized lure will hit spots other lures can’t reach!The Exsence Silent Assassin 140s is 140mm in length and has a legendary reputation for cat..

The FX is Shimano’s cheapest reel! A great choice for new anglers, FX is designed and produced by the world’s leading reel company, which is a great guarantee of quality and reliability.If you are new to fishing you probably don’t want to spend a lot of money, but you do want to make sure the reel y..

The FX Spinning is Shimano’s entry level spinning rod that is ideal for young and inexperienced anglers. The strong composite blank has a forgiving through action and the graphics perfectly match the FX Spinning reel making a great first-time combo.The perfect spinning rod for young and new anglers,..

The flagship Game Type J range offers specific models for regular and slow pitch jigging and is designed for serious jigging anglers around the world. With blanks enhanced with Shimano Spiral X Core and Hi-Power X, the Game Type J jigging rods provide exceptional fishing performance when using lures..

Genpu XT is specifically developed for a wide variety of light offshore vertical techniques. A 60mm power handle is equipped with a Ci4+ extra-large handle knob, for secure powerful handling. Although lightweight, very compact and easy to palm reel, it has a large line capacity 200m – 0.23mm (30lb) ..

The Grappler BB Jigging range is an exciting and affordable saltwater series that sits within the existing Grappler family and offers a fantastic combination of high performance and affordability. Built on Hi-Power X blanks, the range includes models for Jigging (Type J), Light Jigging (Type LJ) and..

The Nasci range combines modern design with Shimano's unrivalled engineering excellence. The understated, monochromic grey body has subtle chrome accents and is a compelling proposition for anglers looking for a versatile mid-priced reel.With the latest in understated looks and affordable price, if ..

The Nexave FE series consists of rods that are made of Full Carbon body. Their action is Fast and they can handle all types of artificial baits very well. The Carbon that has been used for its construction is of the latest generation, it has an ergonomic VSS-Type mechanism base and Seaguide XOG Stai..

The Nexave combines a low starting price with attractive, modern black and blue graphics, making it an excellent starter or improver reel for a wide range of fishing. It also perfectly matches the Nexave lure rod range, making a great looking combo for anglers looking for exceptional value.Whilst th..

Designed for lightweight and super lightweight slow jigging, the Ocea Stinger Butterfly Pebble Light is a smaller version of the famous ‘Pebble Stick’ lure. Features a life-like SCALE BOOST finish with foil additions to the front hooks for maximum visibility.If you prefer to fish lightweight butterf..

Designed for lightweight and super lightweight slow jigging, the Ocea Stinger Butterfly Pebble Light is a smaller version of the famous ‘Pebble Stick’ lure. Features a life-like SCALE BOOST finish with foil additions to the front hooks for maximum visibility.If you prefer to fish lightweight butterf..

Shimano's Prebble Stick jigs are suitable for Slow Jigging, Vertical Jigging and Shore Jigging. Their shape is slim and their construction is slightly forward-weighted, features that allow you to have a quick and restful recovery. A special feature of Shimano's Pebble Stick plans is that in all thei..

The Sahara front drag reel range combines modern design with many of Shimano's best technical features. Perfect for many freshwater and in-shore saltwater methods, this is a classy mid-priced reel offering durable performance and versatility.One look tells you the Sahara is a reel that means busines..

The Saragosa SW has built an incredible reputation for value, performance and reliability since its launch. This mid-priced workhorse takes many of Shimano’s top features and makes them available to a wide range of serious and casual saltwater game anglers.If Stella SW or Twin Power SW reels are out..

The beautifully designed Sedona is the lowest priced spinning reel to incorporate HAGANE Gear technology. This provides long-lasting smoothness, power and durability, even after countless battles with your target species.With its excellent price point, and trusted Shimano’s engineering, Sedona is a ..

Sedona is a series of reels that has been appreciated by many anglers for a reasonable price, while maintaining high quality. At the heart of the new Sedona FJ is the silent drive, which is also fitted to the flagship model. The Shimano Sedona FJ is a reel with smooth spinning, quiet retrieving comf..

Shimano Sephia BB C3000S-B spinning. News for the world of eging game in the Shimano 2023 catalogue, specific for the search for cephalopods. New Shimano SEPHIA BB C-3000SB eging reel. A reel for fishing cuttlefish and squid with squid jigs with efficient, durable and extremely precise gearing with ..

The Sephia Suisui Dropper FLASH BOOST is a highly advanced, technically superior EGI squid lure with a difference. Unlike many EGI, this model is balanced to sink slowly with a horizontal profile, enabling the lure to maintain its position in the upper strike-zone layers for much longer. It also con..

The Sienna is a popular all round spinning reel known for its remarkable value. The ideal choice for new anglers, or anglers on a small budget, Sienna has the hallmarks of Shimano quality throughout its design, ensuring reliability and enjoyment whenever it is used.It is quite remarkable how good th..