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Caldia meets Monocoque (MQ) design in the brand new 21 CALDIA MQ. Undoubtedly one of Daiwa’s flagship technologies, MQ design enables the holy grail of reel design. A reel that is more compact and lighter, yet at the same time provide a larger gear box and increased strength. By equipping Caldia&nbs..

With the careful build quality distinguishing all Kendozo lure lines, the company presents a new line of jigs ideal for both land and boat fishing with the Micro Jigging technique. The slow design of the jigs will give them a slow descent towards the bottom, thus targeting fish from the foam to the ..

New jigs from Kendozo! The jigs's balanced center of gravity as well as the large groove along the back give the plan an excellent gliding float for slow descent with continuous planing, in situations without much current. Their body has glow stripes which make their presence felt several meters awa..

Exsence Strong Assassin 125 has a more aggressive action than its 'Silent Assassin' brother. Available in floating and sinking options it features FLASH BOOST, JET BOOST and SCALE BOOST with a wide wobbling action when retrieved at a constant speed, or erratic powerful glides when jerked.If you want..

The Exsence Silent Assassin 140S is one of the most successful Sinking Sea Bass lures of all time. Fitted with JET BOOST for maximum casting distance, this mid-sized lure will hit spots other lures can’t reach!The Exsence Silent Assassin 140s is 140mm in length and has a legendary reputation for cat..

Exsence Shallow Assassin 99 is the most technologically advanced Sea Bass lure Shimano has ever produced. Available in suspending and sinking options it features FLASH BOOST, JET BOOST and SCALE BOOST plus it has the most aggressive action of the Assassin family.If you want the ultimate Sea Bas..

The Twin Power XD is the strongest, most durable reel in the Magnumlite series. Designed for effortless casting and retrieving in the toughest inshore saltwater environments, it is also perfect for heavier freshwater fishing where additional power is required.If you are a serious saltwater lure angl..

The Nexave combines a low starting price with attractive, modern black and blue graphics, making it an excellent starter or improver reel for a wide range of fishing. It also perfectly matches the Nexave lure rod range, making a great looking combo for anglers looking for exceptional value.Whilst th..

The Nasci range combines modern design with Shimano's unrivalled engineering excellence. The understated, monochromic grey body has subtle chrome accents and is a compelling proposition for anglers looking for a versatile mid-priced reel.With the latest in understated looks and affordable price, if ..

The Sonora Boat Quiver is Shimano’s entry-level bolentino and bottom legering technique rod. Offering almost unbelievable value for money, the Sonora is built on a composite blank with a solid tip for sensitivity. Rated for weights between 50 - 150g, this is a stunning rod for such a small cost.If y..

Designed for the increasingly popular lightweight lure fishing styles, the Vengeance Super Sensitive offers fantastic value for money. The ultra fine solid tip increases sensitivity compared to a hollow tip, blends in perfectly with the Full Carbon blank, and improves bite detection and lure action...

The Grappler BB Jigging range is an exciting and affordable saltwater series that sits within the existing Grappler family and offers a fantastic combination of high performance and affordability. Built on Hi-Power X blanks, the range includes models for Jigging (Type J), Light Jigging (Type LJ) and..

The flagship Game Type J range offers specific models for regular and slow pitch jigging and is designed for serious jigging anglers around the world. With blanks enhanced with Shimano Spiral X Core and Hi-Power X, the Game Type J jigging rods provide exceptional fishing performance when using lures..

The Bassterra LRF rods have been specifically developed for the increasingly popular light rock fishing method. Offering outstanding value, the fast action Full Carbon blanks are reinforced with Diaflash and have sensitive solid tips to maximise even the smallest bites when fishing with small spinne..

Compact lever drag overheads with dual gears and castability — the new Speedmaster LD are multi-purpose reels that will slot right in to a number of offshore fishing scenarios. Available in two sizes, the new Speedmaster Lever Drag overheads feature S Concept Design, a single piece frame, dual speed..

The Vanford is Shimano’s most sensitive spinning reel. Perfect for a wide range of lighter fishing styles, the Vanford is part of the Magnumlite Series and pushes the boundaries of lightweight technology and engineering, delivering remarkable finesse that you can actually feel and will most certainl..

The Speedmaster XTC/XSC offer remarkable value and are the perfect long range reels for anglers who are starting to become serious about carp or surf fishing. Containing features taken directly from the more expensive Shimano models, like Super Slow 5 oscillation, the reels visually match perfectly ..

Shimano's Prebble Stick jigs are suitable for Slow Jigging, Vertical Jigging and Shore Jigging. Their shape is slim and their construction is slightly forward-weighted, features that allow you to have a quick and restful recovery. A special feature of Shimano's Pebble Stick plans is that in all thei..

Designed for lightweight and super lightweight slow jigging, the Ocea Stinger Butterfly Pebble Light is a smaller version of the famous ‘Pebble Stick’ lure. Features a life-like SCALE BOOST finish with foil additions to the front hooks for maximum visibility.If you prefer to fish lightweight butterf..

The Beastmaster XB has a large 10000 size spool and is the lowest priced Shimano Big Pit/Surfcasting reel. A great choice for new or occasional anglers, the fashionable black/grey body is complemented by a strong aluminium spool and powerful 4.6:1 retrieve ratio.With a name like Beastmaster you can ..

The mid-sized Alivio combines excellent value and affordability with powerful no-nonsense performance. An ideal reel for larger fish, or even light surfcasting, the Alivio can be used for a wide variety of fishing methods in both fresh and saltwater.The first thing you will notice about Alivio is th..

The Shimano Spheros mechanism is an excellent choice, due to the technologies it has, in relation to its price. The Hagane body allows mechanisms built with this technology, such as the Spheros SW HG, to not be at risk of the distortions caused by any surprise attacks. Shimano Spheros SW HG contains..

The Socorro SW is Shimano’s entry level large saltwater spinning reel, combining versatile performance with remarkable value. Suitable for inshore and some lighter and medium weight offshore work, it features HAGANE Gearing, cold forged Aluminium spool and a Cross Carbon Drag.If you are looking to p..

The Sienna is a popular all round spinning reel known for its remarkable value. The ideal choice for new anglers, or anglers on a small budget, Sienna has the hallmarks of Shimano quality throughout its design, ensuring reliability and enjoyment whenever it is used.It is quite remarkable how good th..