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Exsence Shallow Assassin 99 is the most technologically advanced Sea Bass lure Shimano has ever produced. Available in suspending and sinking options it features FLASH BOOST, JET BOOST and SCALE BOOST plus it has the most aggressive action of the Assassin family.If you want the ultimate Sea Bas..

The Exsence Silent Assassin 140S is one of the most successful Sinking Sea Bass lures of all time. Fitted with JET BOOST for maximum casting distance, this mid-sized lure will hit spots other lures can’t reach!The Exsence Silent Assassin 140s is 140mm in length and has a legendary reputation for cat..

The FX is Shimano’s cheapest reel! A great choice for new anglers, FX is designed and produced by the world’s leading reel company, which is a great guarantee of quality and reliability.If you are new to fishing you probably don’t want to spend a lot of money, but you do want to make sure the reel y..

The flagship Game Type J range offers specific models for regular and slow pitch jigging and is designed for serious jigging anglers around the world. With blanks enhanced with Shimano Spiral X Core and Hi-Power X, the Game Type J jigging rods provide exceptional fishing performance when using lures..

Genpu XT is specifically developed for a wide variety of light offshore vertical techniques. A 60mm power handle is equipped with a Ci4+ extra-large handle knob, for secure powerful handling. Although lightweight, very compact and easy to palm reel, it has a large line capacity 200m – 0.23mm (30lb) ..

The Grappler BB Jigging range is an exciting and affordable saltwater series that sits within the existing Grappler family and offers a fantastic combination of high performance and affordability. Built on Hi-Power X blanks, the range includes models for Jigging (Type J), Light Jigging (Type LJ) and..

The Nasci range combines modern design with Shimano's unrivalled engineering excellence. The understated, monochromic grey body has subtle chrome accents and is a compelling proposition for anglers looking for a versatile mid-priced reel.With the latest in understated looks and affordable price, if ..

The Nexave combines a low starting price with attractive, modern black and blue graphics, making it an excellent starter or improver reel for a wide range of fishing. It also perfectly matches the Nexave lure rod range, making a great looking combo for anglers looking for exceptional value.Whilst th..

Designed for lightweight and super lightweight slow jigging, the Ocea Stinger Butterfly Pebble Light is a smaller version of the famous ‘Pebble Stick’ lure. Features a life-like SCALE BOOST finish with foil additions to the front hooks for maximum visibility.If you prefer to fish lightweight butterf..

The Ocea Jigger series is the ultimate reel for serious saltwater jigging anglers worldwide. Built in Japan to the highest standards, and containing the latest design and engineering technology, the Ocea Jigger F Custom also features a customisable ‘Fall Lever’ to control the speed of your jig as it..

Shimano's Prebble Stick jigs are suitable for Slow Jigging, Vertical Jigging and Shore Jigging. Their shape is slim and their construction is slightly forward-weighted, features that allow you to have a quick and restful recovery. A special feature of Shimano's Pebble Stick plans is that in all thei..

The Sahara front drag reel range combines modern design with many of Shimano's best technical features. Perfect for many freshwater and in-shore saltwater methods, this is a classy mid-priced reel offering durable performance and versatility.One look tells you the Sahara is a reel that means busines..

The Saragosa SW has built an incredible reputation for value, performance and reliability since its launch. This mid-priced workhorse takes many of Shimano’s top features and makes them available to a wide range of serious and casual saltwater game anglers.If Stella SW or Twin Power SW reels are out..

Sedona is a series of reels that has been appreciated by many anglers for a reasonable price, while maintaining high quality. At the heart of the new Sedona FJ is the silent drive, which is also fitted to the flagship model. The Shimano Sedona FJ is a reel with smooth spinning, quiet retrieving comf..

Shimano Sephia BB C3000S-B spinning. News for the world of eging game in the Shimano 2023 catalogue, specific for the search for cephalopods. New Shimano SEPHIA BB C-3000SB eging reel. A reel for fishing cuttlefish and squid with squid jigs with efficient, durable and extremely precise gearing with ..

The Sienna is a popular all round spinning reel known for its remarkable value. The ideal choice for new anglers, or anglers on a small budget, Sienna has the hallmarks of Shimano quality throughout its design, ensuring reliability and enjoyment whenever it is used.It is quite remarkable how good th..

The Socorro SW is Shimano’s entry level large saltwater spinning reel, combining versatile performance with remarkable value. Suitable for inshore and some lighter and medium weight offshore work, it features HAGANE Gearing, cold forged Aluminium spool and a Cross Carbon Drag.If you are looking to p..

The Sonora Boat Quiver is Shimano’s entry-level bolentino and bottom legering technique rod. Offering almost unbelievable value for money, the Sonora is built on a composite blank with a solid tip for sensitivity. Rated for weights between 50 - 150g, this is a stunning rod for such a small cost.If y..

The Speedmaster XTC/XSC offer remarkable value and are the perfect long range reels for anglers who are starting to become serious about carp or surf fishing. Containing features taken directly from the more expensive Shimano models, like Super Slow 5 oscillation, the reels visually match perfectly ..

Compact lever drag overheads with dual gears and castability — the new Speedmaster LD are multi-purpose reels that will slot right in to a number of offshore fishing scenarios. Available in two sizes, the new Speedmaster Lever Drag overheads feature S Concept Design, a single piece frame, dual speed..

The Torium is Shimano’s flagship star drag multiplier range with a mid-range price. The lightweight, compact construction and high speed gear of 6.2:1 enable you can use the Torium for a wide range of methods including jigging, bottom fishing and even casting large lures and leads.If you’re in the m..

The Twin Power XD is the strongest, most durable reel in the Magnumlite series. Designed for effortless casting and retrieving in the toughest inshore saltwater environments, it is also perfect for heavier freshwater fishing where additional power is required.If you are a serious saltwater lure angl..

The Vanford is Shimano’s most sensitive spinning reel. Perfect for a wide range of lighter fishing styles, the Vanford is part of the Magnumlite Series and pushes the boundaries of lightweight technology and engineering, delivering remarkable finesse that you can actually feel and will most certainl..

Designed for the increasingly popular lightweight lure fishing styles, the Vengeance Super Sensitive offers fantastic value for money. The ultra fine solid tip increases sensitivity compared to a hollow tip, blends in perfectly with the Full Carbon blank, and improves bite detection and lure action...