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Based on a well-known Japanese philosophy, sometimes you have to make a deal with the squid you’re trying to catch. Our Squid Dealer lure will help you do just that. This egi collection has been created with a wide range of effective UV colours that means you’ll always have one that’s on a squid’s m..

Based on a well-known Japanese philosophy, sometimes you have to make a deal with the squid you’re trying to catch. Our Squid Dealer lure will help you do just that. This egi collection has been created with a wide range of effective UV colours that means you’ll always have one that’s on a squid’s m..

The Seaguar Final Line is made of special fluorocarbon which has been developed with special polymer technology. It is truly unique in its composition which guarantees greater durability, soft texture and low weight. The degree of refraction of the Seaguar Final is identical to that of wat..

The new Aerlex series is a tough reel fitted with Instant Drag designed for heavy duty work, whether it is carp- or surf fishing. The new cosmetic design and the superb Aero Wrap II line lay with 2 speed Oscillation, combined with the AR-C spool produces the excellent casting performance required by..

The mid-sized Alivio combines excellent value and affordability with powerful no-nonsense performance. An ideal reel for larger fish, or even light surfcasting, the Alivio can be used for a wide variety of fishing methods in both fresh and saltwater.The first thing you will notice about Alivio is th..

The Alivio Tele Surf is a great looking telescopic surf casting rod that represents excellent value for money for the occasional surf angler. The convenient telescopic design and composite construction has a fast action and will cope with a wide range of surf casting leads.The Alivio Tele Surf is on..

The Alivio Surf Tele is a great looking telescopic surf casting rod that represents excellent value for money for the occasional surf angler. The convenient telescopic design and XT30 carbon construction has a fast action, with a sensitive solid tip for maximum bite registration and will cope w..

The Bassterra LRF rods have been specifically developed for the increasingly popular light rock fishing method. Offering outstanding value, the fast action Full Carbon blanks are reinforced with Diaflash and have sensitive solid tips to maximise even the smallest bites when fishing with small spinne..

The Beastmaster Boat Slim range has been designed to meet the demands of modern boat anglers who use braided main line for their fishing. The super slim carbon blanks have great reserves of power, whilst being easier and more comfortable to handle for extended periods.If you generally boat fish usin..

The Beastmaster XB has a large 10000 size spool and is the lowest priced Shimano Big Pit/Surfcasting reel. A great choice for new or occasional anglers, the fashionable black/grey body is complemented by a strong aluminium spool and powerful 4.6:1 retrieve ratio.With a name like Beastmaster you can ..

The Beastmaster 14000 is Shimano’s entry level mid to long range reel aimed at novice anglers wanting to take their carp or surf fishing to the next level, or thos on a slimmer budget. Containing features taken directly from more expensive Shimano models, like Super Slow 5 oscillation and Parallel b..

The Butterfly Slident line of lures will surprise you due to the special floatation of these lures in water. Designed with a hexagonal body and with weight distribution at the front, they offer a unique floatation. With every movement of our rod, their body begins to slide sharply left and right, gi..

The Ocea Stinger Butterfly Wing is a slow jigging lure that has a flat side and a multi-faceted reverse to create tremendous action with minimal jigging input. Features a UV Glow eye and oversized front and rear eyes for personal rigging to your preference.The Ocea Stinger Butterly Wing has a huge r..

This Catana is the latest version of a Shimano classic. Offering exceptional value for money the Catana is a freshwater and in-shore saltwater spinning reel that can be used for all kinds of freshwater fishing.If you are looking for a freshwater spinning reel at a very affordable price, the Catana i..

The flagship Game Type J range offers specific models for regular and slow pitch jigging and is designed for serious jigging anglers around the world. With blanks enhanced with Shimano Spiral X Core and Hi-Power X, the Game Type J jigging rods provide exceptional fishing performance when using lures..

Genpu XT is specifically developed for a wide variety of light offshore vertical techniques. A 60mm power handle is equipped with a Ci4+ extra-large handle knob, for secure powerful handling. Although lightweight, very compact and easy to palm reel, it has a large line capacity 200m – 0.23mm (30lb) ..

The Grappler BB Jigging range is an exciting and affordable saltwater series that sits within the existing Grappler family and offers a fantastic combination of high performance and affordability. Built on Hi-Power X blanks, the range includes models for Jigging (Type J), Light Jigging (Type LJ) and..

Shimano's tackle box gives you flexibility as you can remove any of the white sections if you wish and add another fishing accessory in its place. The Shimano Lure Case is designed for hard lures and lures. The case has a total of 18 sections, with a depth of approximately 15 cm.The main advantage i..

The Nexave combines a low starting price with attractive, modern black and blue graphics, making it an excellent starter or improver reel for a wide range of fishing. It also perfectly matches the Nexave lure rod range, making a great looking combo for anglers looking for exceptional value.Whilst th..

The Semi Long jigs belong to the family of Shimano's legendary Ocea Butterfly series and are exclusively designed for Slow Jigging. The Shimano Butterfly Semilong weights are produced at 80g and were designed to give thrills as well as solutions to friends of Slow Jigging, who fish in shallow waters..

The Ocea Jigger series is the ultimate reel for serious saltwater jigging anglers worldwide. Built in Japan to the highest standards, and containing the latest design and engineering technology, the Ocea Jigger F Custom also features a customisable ‘Fall Lever’ to control the speed of your jig as it..

The Saragosa SW has built an incredible reputation for value, performance and reliability since its launch. This mid-priced workhorse takes many of Shimano’s top features and makes them available to a wide range of serious and casual saltwater game anglers.If Stella SW or Twin Power SW reels are out..

Sedona is a series of reels that has been appreciated by many anglers for a reasonable price, while maintaining high quality. At the heart of the new Sedona FJ is the silent drive, which is also fitted to the flagship model. The Shimano Sedona FJ is a reel with smooth spinning, quiet retrieving comf..

Shimano Sephia BB C3000S-B spinning. News for the world of eging game in the Shimano 2023 catalogue, specific for the search for cephalopods. New Shimano SEPHIA BB C-3000SB eging reel. A reel for fishing cuttlefish and squid with squid jigs with efficient, durable and extremely precise gearing with ..